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From: [e-mail] (Jim C Plant)
Newsgroups: comp.graphics.packages.lightwave
Subject: Re: NewTek's New Product @ NAB
Date: 24 Mar 1995 22:20:16 -0800
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TO ALL:

    For many years I've been flying to Topeka on a fairly regular basis
to visit the folks at NewTek. During this time I've had the opportunity to
get early glimpses of several Toaster and LightWave 3D upgrades, the
Flyer and other NewTek-developed technologies. Getting an insider's view
of the workings of NewTek has always been an emotional, double-edged
sword. On one hand, it is very interesting and enlightening to be able to
learn about new products and follow their progress through the
development cycle. On the other hand, it is very frustrating to have
extensive knowledge about something of interest to so many people and,
because of non-disclosure agreements, not be able to talk about it.
    A few days ago VTU Publisher, Michael Kornet, and I traveled to
Topeka to discuss plans for the upcoming NAB trade show, and to gather
information for a special report that we will be distributing at NewTek's
pre-NAB meetings and at the Video Toaster User Pavilion. While I was
there, we spent time with various NewTek staffers gathering the details on
the 4.0 versions of the Flyer, Toaster System and LightWave 3D. NewTek
has never had so many new products ready to show for NAB, and we
could sense an even higher level of activity than the usual pre-NAB
frenzy.
    One evening we met with NewTek President, Tim Jenison, to
discuss NewTek's presence at NAB, and to seek details about a long-
rumoured NewTek desktop video product that would work on standard
PC's. We spent the better part of the evening shaking our heads in happy
amazement at what he told and showed us. Jenison was understandably
excited about the product, and he spoke extensively about the vertical
market opportunities that would result.  It is clear that there is a great
potential for a wide variety of 3rd-party development activities. Because
of the aforementioned non-disclosure agreements, it is not possible for us
to discuss the features of NewTek's new product. These details will be
revealed to 3rd-party developers  for the first time at NewTek's pre-NAB
developer meeting on Sunday April 9th at Caesar's Palace. Contact Bob
Anderson at NewTek for additional meeting details.
    Michael and I were extremely impressed by the elegance of the
new product. I don't mean elegance in terms of appearance (although it is
quite striking), I mean elegance in the way it serves the needs of NewTek's
installed base, while also throwing open the doors for dramatic future
growth. This product is based on existing Video Toaster Flyer technology,
and current Flyer owners will have a clear upgrade path should they
choose it without sacrificing a single penny of their investment in their
current Flyer hardware.
    I know it is cruel to tease, and I've probably said too much already,
but I feel the risk is justified to encourage existing and potential 3rd-party
desktop video developers to make all efforts to travel to NAB next month
for a first-hand look at this great new product.


Jim Plant
Editor-Video Toaster User Magazine